Briefly explain how l''oreal paris leveraged online trends, Marketing Management

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Briefly explain how l''oreal paris leveraged online trends

Question 1: Briefly explain how L'Oreal Paris leveraged online trends.

Question 2: Discuss how L'Oreal Paris used social media to promote its new brand by creating a community/ advocacy-based strategy.

Question 3: Discuss the choices between the type of campaign: a traditional marketing campaign, or a 100% social media campaign, or a mix? If a mix, how should they be integrated?

YouTube Video: L'Oréal Paris Uses Search to Build Brand Love

YouTube Video: Ombre, Tie-Dye, Splat Hair: Trends or Fads? - INSEAD Case

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Marketing Management: Briefly explain how l''oreal paris leveraged online trends

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