1. Briefly explain each stage in the new product development process. Research driverless cars. In what stage of the new product development process are driverless cars? What challenges are companies such as Google, Uber and Ford facing in getting this product to the launch stage?
2. Find an example of a company that launched a new consumer product within the past five years. Explain what stage of the product life cycle it is in. Provide some evidence to support your answer.