Read Case study - Tanpin Kanri: Retail Practice at Seven-Eleven Japan.
1. While the benefits of the Tanpan Kanri method to shopper demand management may be compelling, the typical North American convenience retailer would need to overcome some major barriers in order to successfully implement it. Identify 4 such key barriers and briefly discuss ways to overcome them.
2. Briefly discuss what lessons about effective marketing your own company/organization or a manufacturer such as Kellogg could learn from this case.