Briefly discuss three models for selling mobile ad, Business Management

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Briefly discuss three models for selling mobile ad

1. Briefly discuss three models for selling mobile ad impressions. What are the primary measures for the success of mobile advertising?

2. What is retargeting? What are some strategies used to retarget Web site visitors?

3. The volume of mobile commerce in the United States is expected to reach only about 7 percent of total B2C sales by 2016. Do you think that mobile commerce is a significant capability for shoppers? Why or why not?

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