Assignment
Advertising Strategy Case 2VW: Assignment
2-page summary of the case reading in your own words which includes:
Brief summary of the key background information of the case
Key problems the VW brand and the Beetle brand needed to address
What caused the demise of VW in America and what were the key elements in the re-launch?
Briefly discuss point your assessment of the re-launch effort.
Describe VW drivers
Describe the Beetle target audience
Explain the Drivers Wanted campaign.
Attachment:- The-New-Beetle.rar