RESEARCH METHODOLGY
Change of climate and consumers' consumption behavior has contributed on many environmental issues like haze and pollution. In line with what is going on in your surroundings, you are interested to find out regarding the consumers awareness on environmental and health concern.
Your focus on conducting this research are in three main cities in Malaysia, namely Kuala Lumpur, Johor Baharu and PulauPinang. Based on your knowledge of doing research:
a. Which research approach will you use in conducting this study, qualitative or quantitative approach? Justify your answer.
b. Is this an example of basic research or an applied research? Justify your answer.
c. Briefly describe whether this research is best conducted using deductive approach or inductive approach. Give at least THREE (3) reasons.