Briefly describe what we mean by Psychographics and how we can use it for segmentation. Explain how Lifestyle analysis might be helpful in planning marketing strategies to develop an effective marketing mix for college students, rather than for full-time working professionals. B. From Chapter 7: Why do marketing managers need to conduct marketing research for strategy planning if they and company executives are knowledgeable about their industry already? C. Under what circumstances is it necessary and/or ideal to plan and implement a marketing research study to collect primary data if we already have some Lifestyle analysis about our target market? Provide a couple of examples (HINT: Think individually about each of the 4 P's).