Assignment
1. Cultural intelligence is a person's ability to use reason and observation to interpret culturally unfamiliar situations and know how to respond appropriately. Do you think it is important for managers to develop their cultural intelligence? Write a short essay defending your stance.
2. In the business world, large international firms that typically receive at least 25 percent of sales revenues from outside the parent country are called multinational corporations (MNCs). Write a short essay that describes major characteristics of the multinational corporation and explains the basics of the bottom of the pyramid (BOP) concept. Then give three examples of multinational corporations that are bringing goods and services to the world's poorest citizens. In your opinion, are each of these companies benefitting these citizens or taking advantage of them?
3. Direct investing means that the company is involved in managing the productive assets in a foreign country. There are three options for direct investing. Name and compare these three options.
4. Explain the bottom of the pyramid concept.
5. Briefly describe the social characteristic of ethnocentrism and explain how this can have an impact on the success of an international manager.
6. Market strategies are various tactics that managers use to enter foreign markets. Write a short essay that compares and contrasts these four market entry strategies: exporting, outsourcing, licensing, and direct investing. Include an example of products or services that are exported, outsourced, licensed, or acquired by direct investing.
7. Why do you think many people are so frightened by globalization? Based on what is occurring in the world today, do you expect the globalization backlash to grow stronger or weaker over the next decade?
Text Book: Management by RICHARD L. DAFT, NINTH EDITION.