A review of the strategy pursued while your team was in charge of marketing at your Simbrand company, followed by a forward plan for the next five years.
Briefly describe the market environment and how it has changed over time.
Identify key changes and explain their significance.
Explain how the market segments vary one from another and over time.
Explain your targeting strategy.
How many products did you have and why? How did you position your products?
What did you do about other elements of the marketing mix?
How did you monitor market spend against sales and profitability?