Briefly describe the benefits of social commerce to customer


Homework

Textbook: Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2019). Strategic management: Concepts and cases: Competitiveness and globalization (13th ed.). Cengage

Part I: CLA Comprehensive Learning Assessment

Read case 1 from the section on the case studies "Alphabet Inc.: Reorganizing Google" from your textbook and providing a minimum of eight pages papers. Make sure that your writing should be analytical and includes the followings:

1. The effect of the event that happened in 2015 on Google's stock prices; please explain this by preparing a table that shows historical data.

? Was this move due to Google's stagnant share price and an attempt to pacify investors?

2. Analyze the effect of Google's decision to restructure itself under a new holding after 2015.

3. Evaluate whether the expansion of Google Inc. into non-core businesses, including self-driving cars, life sciences research, high-speed Internet access, and investment divisions was a good move for Google. Please provide historical data to prove your points.

4. Describe how the restructuring has made the company's competitiveness stronger in the market and increased profitability and company valuation?

5. Finally, if you conclude that this move was beneficial for Google, explain the economic ground for this profitability:

? Diversification,
? Higher market share,
? Economies of scale, or
? Something else

Textbook: Rainer, R. K., & Prince, B. (2020) Introduction to information systems (8th ed.) Wiley.

? Chapter 9: Social Computing

Part II: CLA Comprehensive learning Assessment

In a 4 pages written report, address the following concepts by providing in-depth analysis and details.

A. Briefly describe the benefits of social commerce to customers.
B. Briefly describe the risks of social commerce to businesses.
C. Explain why LinkedIn has become so important in the recruiting process.
D. If you are looking for a job, what is the major problem with restricting your search to social networks?

Format your homework according to the give formatting requirements:

1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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