1.Briefly describe the sequential steps in the Marketing Research Process. (name and number the steps and describe with one or two statements each one)
2.Name and describe the two general rules for developing response categories for a survey.
3.Give an example of the categories that could be used for the following question:
What is your income?
4. Explain how you would go about identifying a company's target. (6 pts) in other words, Name and describe the types of research you might do as well as the order you would do it in?
5.Define, targeting, segmentation and positioning then (3pts) briefly describe their relationship to each other including the order that they should take place.
These are the responses to a survey. This respondent whose answers you see here is identified as Respondent B. (Respondent A is just an example for the spreadsheet - you do not see respondent A's actual survey) There is a codebook following the survey which might help you in determining how to answer the questions.