Problem 1: Read the section on Birgit Masjost carefully. The story centers on a pharmaceutical company however I would like you to think about other possible companies which might be setting up a series of international offices - Switzerland, France, Germany, Brazil, China...?
1.) Pick a company/product/service; it can be imaginary or real
2.) Briefly describe how you would use Birgit's techniques (or not) to accomplish your expansion overseas; what would work and what would not?
3.) Which countries would you enter and why?
Problem 2: Figure describes a stakeholder model for an organization, look at the description of the model directly above the chart. Increasingly companies are grappling with issues of sustainability (care of the earth and social justice issues) and that means focusing on "the stakeholder model".
1). Briefly describe how the stakeholder model operates in terms of sustainability.
2). How might this differ internationally?