Discussion Post
The Four P's and Your Learning from the Tio case
This Austin talked about what he learned from the stories of previous product launches that came from other cultures, such as hummus and Greek yogurt. In preparation for this week's Discussion, think about the Tio Gazpacho story that you have been following throughout this course and what lessons you have learned from it.
Also, before writing your post this week, review The Four P's of Marketing document in your Assignment 3 Resources. It defines the Four P's as: (i) Product or Service, (ii) Place, (iii) Price, and (iv) Promotion. Use the questions in the document to help you define the Four P's for the product or service in your Business Plan.
For your initial post, answer the following questions:
a) Briefly describe and define the Four P's of your Marketing Plan.
b) What is the most important lesson that you learned from the Tio case study?
Tio Gazpacho: Taking on PepsiCo
The Austin talks about a risk that is always in the back of his mind: the threat the PepsiCo could enter the U.S. market with their existing Spanish product, Avalle, a soup similar to the Tio brand. PepsiCo is the largest producer of gazpacho soup in the world and has dominated the Spanish market for about 15 years. Austin doesn't know why PepsiCo hasn't brought their product to the U.S. already, but he knows that Tio's success has opened up a new market for drinkable soups that other companies could enter at any time. He thinks it is really important for him to make a splash with Tio to dominate the U.S. market early, before some powerful competitor like PepsiCo enters the same space.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.