Discussion:
Public Awareness Campaign
1. Briefly analyze a public awareness campaign by a nationally or internationally-based nonprofit or government agency.
2. Describe briefly the elaboration likelihood model and what it is all about.
3. Discuss how the central and peripheral routes to attitude change promote changes differently.
4. Discuss the different routes to change that are evident in this campaign.
5. Assess your own need for cognition, and discuss whether or not this need is present in this campaign. If so, which route to change is being activated, and why?
Finally, conclude with a discussion on the topic of attitude inoculation and discuss why presenting two sides of an argument may be more effective depending on audience.
Write your answer/response in detail with examples and facts and figures using APA style of formatting, size 12, font Times new roman and answer must be single spaced