Briefly analyse and compare the two website designs, applying in turn each of the six design principles. This will result in six brief paragraphs.
As part of each analysis, explain how adherence (or non-adherence) in the website design to each of the principles influences your potential ratings for the five goals. You will be illustrating these ratings on a radar chart in Part (b) of this question. You should note that these principles tend to be more relevant to the usability goals than to the user experience goals.