Brief packaging plan for the new hydrox


Assignment:

How can you package your renewed sandwich cookie to make it more attractive on the shelf than Oreo? What about package size? Draft a brief packaging plan for the new Hydrox (or whatever name you chose)? Can you modify the original formula to make something new and more competitive? Will a brand extension work here? Why or why not?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Brief packaging plan for the new hydrox
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