A 2,000 word report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing. You can select specific topics for your plan from the Marketing Plan Coach software on the text's student website
Your paper is to be a minimum of 2000 words in length and be in APA format to include:
- The use of headings and subheadings
- Times New Roman 12-point font
- Double-spaced lines
- Two spaces after punctuation
- 1 inch margins
- Paragraphs with a minimum of 3 sentences
- The first line of each paragraph should be indented 1/2 inch
- Include in-text citations for each thought that is not your own (information derived from another source)
- A reference (or works cited) page For assistance with APA formatting