Problem: Please explain each with at least 150 words per item along with references. The Brand is TIDE:
Background:
1. Brief history of the Brand
2. Marketplace Dimensions (category size, competitors, shares, etc.)
3. Current Segmentation Strategies of brand vs. competition
4. Rationale for repositioning at this time (Why?)
Post purchase Processes
5. Discuss the probable post-purchase processes of the TIDE consumer and strategies you will use to insure continued consumer satisfaction after the sale.