Brief description of the competitive landscape brief


As you probably recall, this capstone course requires full engagement and much concentrate every student. As team leaders, your charge is to ensure all team members are contributing essential problem-based project proactively. It is rather disappointing to learn that most tea yet to conceptualize a working title or research problem. Most important, some teams may waited too long to contact the clients. Hence, it is imperative that you craft a concise draft of at least four double-space (not including cover page), clearly stating:

1. Title of your proposed research inquiry (No more than 12 words.)

2. Brief description of your client's industry/company (Include NAICS* number if possible).

3. The client's charge (What specifically does your client want your team to investigate?)

4. Research question (Based on the client's charge, what is it that your team plans to disc tion of the competitive landscape (List potential competitors)

5. Brief description of the competitive landscape (List potential competitors)

6. Predicted challenges if any (Potential obstacles during investigation.)

7. Source of primary research (Partial list of sources or database the team used to development.

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Marketing Management: Brief description of the competitive landscape brief
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