Brief advantages of international diversification


Discuss the below in detail:

"International Opportunities"

• Determine why, given the advantages of international diversification, some firms choose not to expand internationally. Provide specific examples to support your response.

• As firms attempt to internationalize, they may be tempted to locate their facilities where business regulation laws are lax. Discuss the advantages and potential risks of such an approach, using specific examples to support your response.

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Marketing Management: Brief advantages of international diversification
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