Problem: Address the Bridgestone/Firestone- tire shredding crisis. Research Bridgestone/Firestone's product crisis and consider alternative solutions
Answer these six questions.
Q1. What was the basis for the crisis?
Q2. Were there any policy decisions that led to the crisis?
Q3. How was the crisis managed?
Q4. How was the crisis resolved?
Q5. What were the short-term effects for the firm?
Q6. Have there been any long-term effects?