Brick-and-mortar strategy to a click-and-mortar strategy


DeFreshFish has been in business for ten years selling custom fishing lures to local fishermen through its stores in shopping mall. The company's owners are considering opening a Web site and selling their products internationally. One new risk they will face in going from a brick-and-mortar strategy to a click-and-mortar strategy is:

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Finance Basics: Brick-and-mortar strategy to a click-and-mortar strategy
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