Branding through advertising and innovation-kodak products


Question: Kodak has developed an important brand name through its advertising, innovation, and product quality and service. Suppose Kodak sets up a network of exclusive dealerships, and one of the dealers decides to carry Fuji and Mitsubishi as well as Kodak products. If Kodak terminates the dealership, is it acting in a pro- or anticompetitive manner?

Provide enough help to create at least a 450 word document demonstrating branding through advertising, innovation, quality & service, acting in a pro or anti-competitive manner, site assistance.

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Business Economics: Branding through advertising and innovation-kodak products
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