Problem:
The perfect product position.
There are many ways to position a product that has economic, social, legal, and ethical influences in the marketplace. Purchasing decisions are usually emotional, as well as rational or practical. Brandstorm (brainstorming creative ideas about your brand) your product's position in the marketplace.
Primary Task Response: Within the Discussion Board area, respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions. Be substantive and clear, and use examples to reinforce your ideas:
Discuss one positioning strategy for your computer tablet (name Impact) that you will use as you develop your media plan.
Identify why this particular position strategy appeals to your target audience.
How will your positioning strategy build brand visibility in the social media space?
Name one idea for developing a socially responsible product strategy, such as an environmentally friendly position, in the marketplace.