Brand values and proposition are fundamental to advertising, Business Management

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Brand values and proposition are fundamental to advertising

1. Brand values and proposition are fundamental to advertising. Explain the role, if any, advertising might have in this area.

2. Explain what is meant by core, tangible and intangible attributes in relation to brand equity. Explore the relationship between loyalty, trust and commitment for a consumer brand of your choice.

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Business Management: Brand values and proposition are fundamental to advertising

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Business Management: Brand values and proposition are fundamental to advertising

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