Brand_Line Extensions
Brand extension is a strategy of using a successful brand name to launch a new or modified product in a new product category. Identify a recent brand extension that you have seen and discuss the (likely) effectiveness of that brand extension. As a marketer, how could you maximize the odds of creating that effectiveness?
How does line extension differ? Identify a recent line extension that you have seen and discuss the (likely) effectiveness of that line extension. As a marketer, how could you maximize the odds of creating that effectiveness? (150 words and 1 reference)