Project: Business Letter/
Brainstorm a business that you would like to create that you believe would be successful in your community. Imagine you have already written an excellent proposal for the business, identifying the company name, product or service, target market, and how it meets a business need. However, your efforts to raise the initial investment needed to start the business have been unfruitful. A friend and known business entrepreneur, Joe Smith, recommends a business capital company called Angel Investment Group Ltd., which focuses on funding emerging business like yours. Upon hearing about your plans, he indicates that his investment group generally supports business ventures such as yours.
Business Letter
1.Assume you have already completed a business proposal for your potential business. Now, write a cover letter (only) to Angel Investment Group Ltd. seeking financial support for your project. The letter should include a brief summary of the proposed business and your justification for its potential success. Employ the appropriate concepts discussed in the textbook reading and your lesson to help guide your persuasive message.
2.Project: Report
Read and choose ONE of the following research case studies to write about for this assignment.
Case Studies
Select one case study for your assignment:
All Best Foods, Inc. is considering adding an organic frozen vegetable line in an effort to establish itself as a leader in the fast-growing organic food market. To increase the available supply of organic produce, the company's management recognizes the need to assist local growers with adopting organic farming methods. The first step in this process is to recruit experts in organic farming to design and implement training.
Digital Bug Inc., a TV media player company, initiated a Web site to provide answers to frequently asked questions and product-update information. Customer response has been excellent, freeing up the company's toll-free lines for calls that are more technical, nonrecurring problems - a primary goal of the service. As marketing manager, you are considering the possibility of starting a corporate blog and microblogging site on Twitter to strengthen your relationship and communication with customers.
Total Consulting Group held an all-company retreat that included customer service training, team-building sessions, and numerous social activities. Eight months following the conference, neither customer service nor employee morale seems to have improved noticeably. You must decide whether to schedule the retreat for the coming year.
Prepare a 250- to 300-word report describing your plan to address the situation identified in the case you selected. Use the following headings in your report and write one paragraph under each heading. (1) Problem Statement, (2) Research Method and Sources of Information, (3) Nature of Data to Be Gathered and Analyzed, (4) Hypotheses to Be Proven or Disproven.