BP's experience in the Gulf of Mexico has made it the poster company for how not to manage stakeholder relationships effectively (see Strategy Highlight 1.2). What advice would you give to BP's managers in order to help them continue to rebuild stakeholder relationships in the Gulf region? How can BP repair its damaged reputation? Brainstorm ways that top management might leverage the experience gained by reacting in the Gulf and use that knowledge to motivate local managers and employees in other locales to build stakeholder relationships proactively so that BP avoids this type of negative publicity.