Boundaries of firms
Problem: How do you expect the boundaries of firms doing business in developing countries to change, as these countries continue to grow and prosper? [hint: how will the demand for specific assets change in these countries?]
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Especially for marketers with new products or services, IMC is needed because. consumers need to know all about the features of new products before making a purchase decision.
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How do you expect the boundaries of firms doing business in developing countries to change, as these countries continue to grow and prosper?
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This is done by understanding customers and sharing their thinking. Knowing what a customer wants helps a retailer offer better services. Bellow is an example of a retailer re-inventing and how it counts.
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