1. Of the three basic categories (Approach, Avoidance, Utilitarian) of the Consumer Decision-Making Process, to which one(s) does Jeep appeal?
2. Both of these models seem to have some interesting parts to them, from what I was able to find the Systemic model is more of a large scale approach and the emergent model is more ambiguous and deals with change as it comes about. which of the two models would you choose? Do you feel that they are not as clear as some of the approaches?