Morgan Stanley is providing financial service, It is a American multi national company having head quarter at New york. Starbucks is an american coffee shop having head quarter at washing ton U.S. Both organization having different portfolios but both are engaged in customer service for the food and finance industry. So both have different code of conduct. Starbucks ethical behaviour expecting towards from its employees to behave with friendly manner, and serve the customer kindly, be patience, be tolerate to handle the customers. This company never show any employment discrimination. Morgan Stanley employees need to maintain confidential information of its customers by safety never misuse these information. Employees not allowed to do inside trading. Need to record accounting information appropriate. This company never show any employment discrimination. Both business companies ethics approximately mentioned above but these companies are doing the same in practical business, yes in most of times, but some situation they are failed to obey the business ethics. No such a code is not merely for public show and consumption, but for running their business successful. No, corporation simply never do lip service to its code of ethics, if they engaged fraudlent or lip service company could n't survive for a long time.