Question 1:
Marketing manager of Juicy Drinks Ltd has invited you in for a chat. Juicy Drinks Ltd provides fruit juices to number of supermarket chains, which sell them under their own label. “We’ve got a large number of products, of course. Our freshly squeezed orange juice is doing fine – it sells in enormous quantities. Although margins are low, we have sufficient economies of scale to do extremely nicely in this market. We have got advanced production and bottling equipment and long term contracts with some major growers. No problems there. We also sell freshly squeezed pomegranate juice: customers loved it in the tests; however producing the stuff at the right price is a major hassle: all the seeds get in the way. We hope it will be a winner, once we get the production right and start converting customers to it. After all the market for exotic fruit juices basically is expanding fast.”
Required:
(a) Determine the type’s products, according to the Boston classification, described here?
(b) Explain the usefulness of using the BCG matrix in situation of Juicy Drinks Ltd.
Question 2:
What is the role of effective corporate governance in improving a firm’s performance? Explain some of the key governance mechanisms that are employed to ensure managerial and shareholder interests are aligned?
Question 3:
In brief explain the three generic strategies: (i) cost leadership, (ii) differentiation and (iii) focus.
‘Some firms use a combination of the three generic strategies.’ Discuss whether you agree or disagree with this proclamation.