Principles of Marketing ASSIGNMENT: PROMOTION- Current Marketing News
Directions:
1. Find at least one current (one year or less) periodical article (magazines, newspapers and online) on the topic of PROMOTION.
2. Read the article, document the source, and write a brief summary using the format below. You should be able to relate a topic or section of chapters 13,14, and 15 Just state the topic and page number(s) from the text.
3. Read all postings. Reply to at least two other students' postings.
Format: Marketing Promotion News
A. Title of Article:
B. Reference: Use APA format
C. Topic and textbook page(s):
D. Summary of the main topic. (one paragraph)
Resource - Textbook: Essentials of Marketing - A Marketing Strategy Planning Approach.
Chapter 13 - Promotion - Introduction to Integrated Marketing Communication.
Chapter 14 - Personal Selling and Customer Service.
Chapter 15 - Advertising, Publicity, and Sales Promotion.