Principles of Marketing ASSIGNMENT: PRICE - Current Marketing News
Directions:
1. Find at least one current (one year or less) periodical article (magazines, newspapers and online) on the topic of PRICE.
2. Read the article, document the source, and write a brief summary using the format below. You should be able to relate a topic or section of chapters 16 & 17. Just state the topic and page number(s) from the text.
3. Read all postings. Reply to at least two other students' postings.
FORMAT: Marketing Price News
A. Title of Article:
B. Reference: Use APA format:
C. Topic and textbook page(s):
D. Summary of the main topic. (one paragraph)
Resource - Textbook: Essentials of Marketing - A Marketing Strategy Planning Approach.
Chapter 16 - Pricing Objectives and Policies.
Chapter 17 - Price Setting in the Business World.
Attachment:- Assignment Files.rar