Question: Blogs for Fortune 500 firms. Website communication through blogs and forums is becoming a key marketing tool for companies. The Journal of Relationship Marketing (Vol. 7, 2008) investigated the prevalence of blogs and forums at Fortune 500 firms with both English and Chinese websites. Of the firms that provided blogs/forums as a marketing tool, the accompanying table gives a breakdown on the entity responsible for creating the blogs/forums. Use a graphical method to describe the data summarized in the table. Interpret the graph.
BLOG/FORUM PERCENTAGE Of FIRMS
Created by company 38.5
Created by employees 34.6
Created by third party 11.3
Creator not identified 15.4
Source: "Relationship Marketing in Fortune 500 U.S. and Chinese Web Sites: Karen E. Mishra and Li Cong, Journal of Relationship Marketing, Vol. 7. No. 1,2008, reprinted by permission of the publisher (Taylor and Francis. Inc.)