Marketing ref information - The blog (Web log) is a personal, contemporary, and sometimes interactive publishing of information on the Internet. Blogging has become an extremely popular activity on the Internet today. Blogs exist for every interest, every product, and every company. Many major companies have actively incorporated blogging into their marketing communications strategies.
How might blogging by employees adversely affect a company? An employee?
Two short statements on each on how it can affect a company Pro and Con.