BlingMyStyle, a fashion accessory shop in Soho, Manhattan, was set up by two Digital Arts graduates from Eastern, 6 months ago. While the in-store sales traffic seems to suggest that the store is really popular with the college students, their online sales are extremely bad. Unable to figure out why this is the case they hire you as an e-commerce consultant to help increase their sales. You quickly realize that they have no website marketing strategy in place – explain the various website marketing strategies available to them and which ones in your opinion they should implement.