An ethical issue is an identifiable problem, situation, or opportunity that requires a person to choose from among several actions that may be evaluated as right or wrong, ethical or unethical. In business, such as choice often involves weighing monetary profit against what a person considers appropriate conduct. The best way to judge the ethics of a decision is to look at a situation from a customer's or competitor's viewpoint. For those individuals or companies that do not follow these guidelines - there can be financial and legal complications. Name one company who has recently gone through an ethical situation. Why do you think the company found themselves in this position? What were the reasons the situation came under public view? What would you do if you were the leadership of this company to either avoid this type of situation in the future and/or to regain public opinion?