1) Explore BMW's website at www.bmwgroup.com and see if you can identify at least three ways in which the company seeks to differentiate itself from rival automakers. Is there reason to believe that BMW's differentation strategy has been successful in producting a competitive advantage? Why or why not? Discuss with other students. As with all the discussion boards this semester, do NOT merely repeat what other students have already said.
2) Best Buy is the largest consumer electronics retailer in the United States, with 2011 sales of more than $50 billion. The company competes aggressively on price with rivals such as Costco Wholesale, Sam's Club, Walmart and Target, but it is also known by consumers for its first-rate customer service. Best Buy customers have commented that the retailer's sales staff is exceptionally knowledgeable about the company's products and can direct them to the exact location of difficult-to-find items. Best Buy customers also appreciate that demonstration models of PC monitors, digital media players, and other electronics are fully powered and ready for in-store use. Best Buy's Geek Squad tech support and installation services are additional customer service features that are valued by many customers. How would you characterize Best Buy's competitive strategy? Should it be classified as a low-cost provider strategy? A differentiation strategy? A best-cost strategy? Explain and discuss with other students.