1. Besides focusing on higher technology segments, select which group of characteristics would be most commonly used by a niche differentiation strategy.
A) Heavily increase automation ratings, minimize marketing expenses early, & offer multiple product lines in each target segment
B) Heavily increase automation ratings, invest heavily into marketing, & offer one product line in each target segment
C) Slightly increase automation ratings, invest heavily in marketing, & offer multiple product lines in each target segment
D) Slightly increase automation ratings, minimize marketing expenses early, & offer one product line in each target segment
2. How does the Balanced Scorecard measure how effectively your company is working its assets?
A) Days of Working Capital
B) Inventory Carrying Costs
C) Product Count
D) Plant Utilization
3. What effect does raising automation have on a company?
A) Decreases variable costs by increasing the amount of production capacity
B) Decreases variable costs by decreasing the amount of workers needed
C) Decreases variable costs by increasing plant utilization
D) Both B and C
E) None of the above