Bernice Acevedo is a financial analyst for ponce salt company, based in Ponce, Puerto Rico. Ponce Salt was a mature busines, yet it had grown steadly at the expense of its less well know competitors. the company has long history and its brand name ia an important advantages. Bernice just received a cost of capital memo from her boss, Mr Jose Rodriquez the company's president where is assigns her to explain ponce salt's weighted average cost of capital to the other manager.