Solved: Benefits to marketers by holiday rituals to promote products, Strategic Management

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Benefits to marketers by holiday rituals to promote products

Discussion Question 1: Rituals are an important part of consumer behavior. What are the benefits to marketers using holiday rituals to promote products? What are the hazards?

Discussion Question 2: How has the increase in globalization affected consumer behavior?

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Strategic Management: Benefits to marketers by holiday rituals to promote products

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