Benefits of top management involvement in social media
Question: According to the BrandFog study, what are some benefits of top management involvement in social media? Decreased brand transparency Reduced brand trust Improved leadership and brand trust Increased reputational crises
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According to the BrandFog study, what are some benefits of top management involvement in social media?
Why do many marketers consider earned media valuable? It is the cheapest form of media It provides complete control over content
What is a "social media crisis" in the context of the text? A single customer complaint Any negative comment about a brand
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