Assignment:
Michelle's management team was impressed with your last presentation and has decided to take their business into the digital marketplace. Prepare a Power Point presentation to be presented to the V.P. of Marketing that outlines some recommendations for a Marketing and Communication Plan for hairfauxyou.com. Suggestions might include but are not limited to: email campaigns, banner ads, search engines, real-time/online help, FAQs, use of mobile technology, enhanced graphics software or website development. Be innovative in your approach.
This is a brick/mortar candy store (1912) BY 5 BROTHERS. Family owned and run, granddaughter is now VP of marketing (2002) a lot of indecisions and resistance with the board and upper management.
Goal: The task before you begins with convincing the board and upper management of the benefits of the e-commerce marketplace. You will then lead them to plan for a successfully move to online business, while continuing a local business presence and avoiding the failures of other companies. You will be exposing decision-makers to sales channels and technological advances in CRM and SCM. Finally, you will provide company leaders with the knowledge to make decisions about knowledge management and data applications.
I need to know where to start looking and how to go about developing this powerpoint presentation, this is my first time with e-business/commerece. Anything would be a great help.