Solved: Benefits of soft market research data, Other Management

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Benefits of soft market research data

Problem:

What are some of the benefits of "soft" market research data gathered using techniques such as focus groups and observation. What are the benefits of using "hard" data such as statistics on consumers' buying habits and figures on market size? When might each kind of data be preferred and why?

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Other Management: Benefits of soft market research data

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Other Management: Benefits of soft market research data

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