Benefits and costs that contribute to customer value, Marketing Management

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Benefits and costs that contribute to customer value

Assignment:

Give examples of some of the benefits and costs that might contribute to the customer value of each of the following products: (a) a wristwatch, (b) a weight- loss diet supplement, (c) a cruise on a luxury liner, and (d) a checking account from a bank.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Benefits and costs that contribute to customer value

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Marketing Management: Benefits and costs that contribute to customer value

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