Details: The date for the Woodland Nature Center's annual conservation symposium is rapidly approaching. The Symposium will feature a nationally renowned author on Birds, Birdwatching and Habitat restoration. Although the overall media mix is still being determined for the Center itself, you need to market the symposium NOW. Draft a plan that outlines the media mix components you will use to market the symposium. Your goal is to use this symposium's media plan as a test for the plan you have recommended for the Center.
Use at least three media components and include a direct marketing technique. Describe each component and why it is important to use.
Identify one other marketing technique and explain why you will not be using it.
Include the benchmarking and monitoring techniques that will be incorporated to measure the effectiveness of each component.
Identify a plan to change your approach if a measurement technique indicates that a particular media is not effective.
Estimate the overall costs for implementing the plan. How much will it cost to attract each participant (think of this in terms of advertising impressions)?