Pick a company or industry. Choose a potential area of improvement for this company or industry.
Discuss two benchmark companies or industries you would use for the previously listed improvement area".
1. Select a benchmark in a like company or industry
2. Select a benchmark company or industry that does not participate in the same type of business.
3. Why would you choose these companies (industries)?
4. Discuss pertinent benchmarking information (lessons learned) that makes them a good choice.