1. Below is a database filled with data from a short evaluation questionnaire. The headings for the rows and columns have been left blank. If you were to fill in the headings for the rows and columns, by convention, with the responders and the questionnaire variables, where would you place each?
A. Responders are rows and variables are columns
B. Variables are rows and responders are columns
C. Responders and variables can be placed in either rows or columns
D. Responders are not part of the database
2. Which of the following is a disadvantage of strategic alliances?
a. They are the most expensive among the investment entry modes.
b. They increase the likelihood that one partner will try to take advantage of the other.
c. They create future competitors.
d. They fail to tap into their competitors' specific strengths.