Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats.
Visit the Kaplan library and select a current article (no more than one or two years old) on pricing strategies for a small to medium size business. You can access the KU Library in the home area of the course. Be ready to critique the article and discuss what other small to medium size businesses can learn from these strategies identified.
Wieland, J. (2016). DETERMINANTS OF PRICE AND PRODUCT POLICY STANDARDISATION: THE CASE OF SMES IN THE B2B MARKET. International Journal Of Sales, Retailing & Marketing, 5(4), 19-47.